Red Ribbon Campaign Observed During the Georgia-Missouri Game
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Oct. 8, 2013

ATHENS, Ga. - The annual national Red Ribbon Campaign will be observed Saturday, Oct. 12, in Sanford Stadium during the Georgia-Missouri football game. Celebrated each October, the campaign is a national drug awareness observance symbolized by red ribbons worn on clothing or displayed on doors, gates, and cars. It is coordinated locally each year by the AT&T Pioneers.

All security personnel on duty will wear red ribbons in Sanford Stadium on Saturday. Red ribbons will also be placed on all main entrance gates.

In addition to the Red Ribbon Campaign, pink ribbons will be painted on the 25-yard lines and players will wear pink arm and wristbands in support of Breast Cancer Awareness month.

WHAT IS THE RED RIBBON CAMPAIGN?
The campaign is a week-long national drug awareness campaign celebrated each October. The red ribbon symbolizes the community's and the individual's commitment to drug-free living.

HOW WAS THE CAMPAIGN STARTED?
The national Red Ribbon Campaign began in 1985 after the death of Enrique Camerena, a federal drug enforcement agent who was tortured and killed in the line of duty. The National Family Partnership sponsored the first campaign.

HOW IS THE STATE OF GEORGIA INVOLVED?
The state of Georgia has been involved since 1987. The campaign is sponsored by the Department of Human Resources through the Division of Mental Health, Mental Retardation and Substance Abuse.

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