The NCAA restricts the promotional activities of student-athletes. The following guidelines must be met before the student-athlete may participate in any charitable or promotional activities.

  • A student-athlete's name, picture or appearance may only be used in a promotional activity involving one of the following entities: a member institution (including fraternity, sorority or student government organizations), a member conference or a non-institutional charitable, educational or non-profit agency.
  • The student-athlete must receive prior approval from the Compliance Office to participate in the listed event.
  • The signatures on the Promotional Activity Request Form, of the authorized representative of the supporting agency, serve as a release statement ensuring that the student-athlete(s) name, image or appearance is used in a manner consistent with the requirements of Bylaw 12.5.1 of the NCAA Manual.
  • If there are commercial entities co-sponsoring the event, there are restrictions on the use of trademarks, logos and other items associated with the corporate entity. Please check with the Compliance Office for additional information related to restrictions on use of the student-athlete's name, picture or appearance in relation to corporate co-sponsors.
  • The student-athlete may not miss class to participate in a charitable or promotional activity.
  • The student-athlete's name, picture or appearance may not be used to promote the commercial ventures of any non-profit agency.
  • UGA staff, student-athletes, and our representative of athletic interests are not permitted, directly or indirectly, to assist in raising funds for prospects, high schools or organizations that consist of prospects. A prospect is any student in grades 9-12.
  • The student-athlete may speak at a meeting or banquet, where there are prospects, provided he or she does not make a recruiting presentation to the group or an individual.

Promotions Involving Commercial Locations/Sponsors

A member institution or a charitable, educational or non-profit organization may use the appearance, name or picture of an enrolled student-athlete to promote generally its fund-raising activities at the location of a commercial establishment provided the commercial establishment is not a co-sponsor of the event and the student-athlete does not promote the sale of a commercial product in conjunction with the fund-raising activity. A commercial establishment would become a co-sponsor if the commercial establishment either advertises the presence of the student-athlete at the commercial location or is involved directly or indirectly in promoting the activity.

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