Athletics






The University of Georgia established a licensing program in order to protect the use of its logos and insignias. This program, administered by the University of Georgia Athletic Association, has been successful for the University, its licensees and retail partners. To expand the program and ensure its growth, the University has partnered with Fermata Partners (www.fermatapartners.com) of Atlanta, Georgia, to serve as its exclusive trademark licensing representative.

What is a trademark?

A trademark is any word, phrase, symbol, design, sound, smell, color product configuration, group of letters or numbers, or combination of these that is adopted and used by an organization to identify its products or services, and to distinguish them from products and services made, sold, or provided by others. For an organization, a trademark is one of its most important assets. It is vital that trademarks be used carefully.

What are the University of Georgia's trademarks?

The University's trademark registrations include "Georgia ", "University of Georgia", "Georgia Bulldogs", "Bulldogs", "Dawgs", "UGA", "University of Georgia Athletic Association", "Between The Hedges", "How Bout Them Dogs", "Go You Silver Britches", "Hairy Dawg", the oval "G" mark , the "Bulldog Head" mark , the "Standing Bulldog" mark, the "Football Helmet" mark , "Commit to the G" mark, The University's Seal , and The University's "Arch" mark . These marks are used for sale, promotional, and advertising purposes and are well known and recognized by the general public and associated with the University in the public mind.

What products can be licensed?

Fermata hangtag front

Fermata Hangtag Back

Fermata Hangtag Sticker

UGA's Genuine College Products


Genuine College Product will include hang tags, stickers, or indicia statements similar to the one to the right.

Typical products licensed by the Trademark Licensing Program are t-shirts, sweatshirts, jackets, sweaters, shorts, caps, ties, and other articles of clothing. Other licensed goods include key chains, watches, clocks, jewelry, mugs, glassware, stationery products, leather goods, rugs, phones and lamps. Among the products that the University does not license are alcoholic beverages, weapons, lighters, ashtrays, tobacco products, bottled water, or any item perceived by the Trademark Licensing Program to promote these items or other objectionable items.

All products have an indication that must appear on all products bearing the University's registered marks and on products containing any of the University's marks that are not yet registered.

Genuine College Products have hang tags or indicia statements similar to the one to the right. This ensures that you are purchasing an official licensed University of Georgia product. If a product does not have this label, then it is not an officially licensed product of the University of Georgia.

What is the Trademark Program's function?

The University of Georgia's Trademark Licensing Program was established in order to protect and control all uses of the University's various trademarks throughout the world. The program is operated out of the University's Athletic Association as a vast majority of those seeking to use the marks are asking to use them to relate their product to one of the University's intercollegiate athletic teams. Through carefully established procedures established in conjunction with Fermata Partners, the Trademark Licensing Program grants licenses to certain manufacturers to produce a variety of Georgia insignia goods. In return, the licensees pay the University royalties for the right to use the University's trademarks on their products. The Trademark Licensing Program also helps the University's departments and officially recognized student groups if they decide to have goods produced bearing the University's indicia. In addition, the program - which is administered by Fermata Partners - oversees the worldwide registration of the University's trademarks, manages the University's worldwide trademarks portfolio, and monitors and guards against the unauthorized third party use of the University's trademarks around the world.

Why regulate the use of UGA's marks?

The University of Georgia licensing program strives to regulate, promote and protect the commercial use of the University's name and identifying marks, both on and off campus. The proper usage of marks helps to protect and promote the reputation of the University, and it is all of our responsibility to ensure that legitimate marks do not become distorted through improper usage. By purchasing only officially licensed products and by understanding and following UGA's trademark use guidelines, you are protecting the University against the possibility of dilution and enhancing the image of excellence that is the University of Georgia. Royalties collected from licensed merchandise are returned to the University to help support University programs and services.

Who needs a license?

Licenses must be obtained for the use of any of the UGA marks, image, photograph or logo on any product, including but not limited to all apparel and non-apparel products (photos, signage, banners, etc). Any University group, department, campus organization, or University-related club must request permission to use the University of Georgia marks and logos. Items must be produced by an official University of Georgia Licensee and designs must be approved by the University's Trademark Licensing office. This policy ensures that all items bearing the University's identity represent the University in an acceptable manner and on a quality product. The University of Georgia reserves the right to prohibit the use of its trademarks on selected products at the University's discretion. Click below for an official listing of all University of Georgia licensees.

Who can or should become licensed?

All manufacturers who produce goods bearing any of the University's trademarks must be licensed to produce such products with a formal license agreement. This includes manufacturers producing goods with the University's marks for sale to a University department or an officially recognized student group. Authorization to waive royalties must be received from the Trademark Licensing Office. If the department or student group resells these insignia goods, royalties are due.

Does the University License Internationally?

The University currently has trademark licensing programs in place in various countries outside of the U.S. The University in conjunction with Fermata Partners works with licensing agents in each of these territories to help find licensees, shop the market for infringement and counterfeit product, and to serve as the local coordinators for the various programs. Other than the role played by the licensing agent, international trademark licensing is very similar to its domestic counterpart. Licensees are required to pay advance fees, annual minimum royalties, and a royalty on all sales of University products. International licensees are also required to submit all designs, products, and advertising for approval by the Trademark Licensing Program.

How is the Trademark Program enforced?

On the domestic front, the University's Licensing Director and representatives from the University's Licensing Agent (Fermata Partners) make regular visits to local retailers to ensure that only officially licensed merchandise is being sold. Furthermore, trademark licensees, retailers, as well as Georgia students and alumni, are excellent resources for identifying counterfeit merchandise and/or the unauthorized third party use of the University's name and symbols around the country. Finally, all licensees are required to identify their products as being officially licensed by affixing the "Genuine College Product " hang tag to all licensed merchandise.

Click here to review the Code of Conduct for the University of Georgia.


Where can I get more information?

For more information, please call (706) 542-9039 or email ugapromotions@sports.uga.edu or contact Heath Price at Fermata Partners at (404) 996-1966 or www.fermatapartners.com. If you have a product that you would like to license, please visit fermatacollege.com/wantlicense/ to review the details and requirements of an application and license.

HunkerDown Productions
  • Friday, Aug 21
    7:00 PM
    at High Point
    High Point, N.C.
    Saturday, Aug 15
    7:00 PM
    vs Furman Exhibition
    Athens, Ga.
  • Friday, Jan 20
    5:00 PM
    at Georgia Tech
    Atlanta, Ga.

    Friday, Jan 20
    7:00 PM
    vs Arkansas
    Athens, Ga.
    Saturday, Jan 21
    12:00 PM
    at Texas A&M
    College Station, Texas
    Saturday, Jan 21
    12:00 PM
    at Tennessee
    Knoxville, Tenn.

    Saturday, Jan 21
    All Day
    at Texas A&M Quad Meet
    College Station, Texas

    Sunday, Jan 22
    1:00 PM
    vs Florida
    Athens, Ga.

    TV
    Wednesday, Jan 25
    9:00 PM
    vs Alabama
    Athens, Ga.

    TV
    Thursday, Jan 26
    7:00 PM
    vs South Carolina
    Athens, Ga.

    TV
    Friday, Jan 27
    1:00 PM
    vs Purdue
    Athens, Ga.
    Friday, Jan 27
    7:00 PM
    vs Missouri
    Athens, Ga.
    Saturday, Jan 28
    4:00 PM
    vs Texas
    Athens, Ga.

    TV
    Saturday, Jan 28
    11:00 AM
    vs Emory
    Athens, Ga.

    Saturday, Jan 28
    1:00 PM
    vs New Mexico ITA Kickoff
    Athens, Ga.
    Saturday, Jan 28
    All Day
    at Razorback Invitational
    Fayetteville, Ark.

    Saturday, Jan 28
    TBA
    vs Alabama or Washington
    Athens, Ga.
    Saturday, Jan 28
    TBA
    at Baylor
    Waco, Texas

    Sunday, Jan 29
    3:00 PM
    at Ole Miss
    Oxford, Miss.

    Sunday, Jan 29
    All Day
    at Razorback Invitational
    Fayetteville, Ark.

    Sunday, Jan 29
    TBA
    vs TBD
    Athens, Ga.
    Sunday, Jan 29
    TBA
    vs Ga. State or Illinois ITA Kickoff
    Athens, Ga.
    Tuesday, Jan 31
    9:00 PM
    at Kentucky
    Lexington, Ky.

    TV
    Thursday, Feb 2
    8:00 PM
    at Arkansas
    Fayetteville, Ark.

    Friday, Feb 3
    2:00 PM
    vs South Carolina
    Bishop, Ga.
    Friday, Feb 3
    7:00 PM
    vs Kentucky
    Athens, Ga.
    Saturday, Feb 4
    2:00 PM
    at South Carolina
    Columbia, S.C.

    TV
    Saturday, Feb 4
    10:00 AM
    vs UCLA
    Gainesville, Fla.

    Saturday, Feb 4
    10:00 AM
    vs Delaware State
    Bishop, Ga.
    Saturday, Feb 4
    2:30 PM
    at Clemson
    Clemson, S.C.

    Sunday, Feb 5
    4:00 PM
    vs Tennessee
    Athens, Ga.

    TV
    Sunday, Feb 5
    10:00 AM
    vs USC
    Gainesville, Fla.

    Tuesday, Feb 7
    7:00 PM
    vs Florida
    Athens, Ga.

    TV
    Thursday, Feb 9
    7:00 PM
    vs Kentucky
    Athens, Ga.

    Friday, Feb 10
    3:00 PM
    vs Winthrop
    Athens, Ga.

    Friday, Feb 10
    5:30 PM
    vs Syracuse
    Athens, Ga.

    Friday, Feb 10
    7:00 PM
    at Florida
    Gainesville, Fla.

    TV
    Friday, Feb 10
    TBA
    vs National Team indoors
    New Haven, Conn.

    Friday, Feb 10
    All Day
    at Music City Challenge
    Nashville, Tenn.

    Saturday, Feb 11
    4:00 PM
    at Tennessee
    Knoxville, Tenn.

    TV
    Saturday, Feb 11
    12:30 PM
    vs East Carolina
    Athens, Ga.

    Saturday, Feb 11
    3:00 PM
    vs Syracuse
    Athens, Ga.

    Saturday, Feb 11
    2:00 PM
    at Auburn
    Auburn, Ala.

    Saturday, Feb 11
    All Day
    at Music City Challenge
    Nashville, Tenn.

    Saturday, Feb 11
    TBA
    vs National Team Indoors
    New Haven, Conn.

    Sunday, Feb 12
    3:00 PM
    at Auburn
    Auburn, Ala.

    Sunday, Feb 12
    1:00 PM
    vs East Carolina
    Athens, Ga.

    Sunday, Feb 12
    12:00 PM
    at Ohio State
    Columbus, Ohio

    Sunday, Feb 12
    All Day
    vs Lady Puerto Rico Classic
    Rio Mar River Course (Rio Mar, P.R.)

    Sunday, Feb 12
    TBA
    vs National Team Indoors
    New Haven, Conn.

    Monday, Feb 13
    All Day
    vs Lady Puerto Rico Classic
    Rio Mar River Course (Rio Mar, P.R.)

    Monday, Feb 13
    TBA
    vs National Team Indoors
    New Haven, Conn.

    Tuesday, Feb 14
    9:00 PM
    vs Mississippi State
    Athens, Ga.

    TV
    Tuesday, Feb 14
    10:00 AM
    vs SEC Championships time trials
    Knoxville, Tenn.

    Tuesday, Feb 14
    6:00 PM
    at SEC Championships finals
    Knoxville, Tenn.

    Tuesday, Feb 14
    All Day
    vs Lady Puerto Rico Classic
    Rio Mar River Course (Rio Mar, P.R.)

    Wednesday, Feb 15
    3:30 PM
    vs Presbyterian DH
    Athens, Ga.

    Wednesday, Feb 15
    10:00 AM
    at SEC Championships prelims
    Knoxville, Tenn.

    Wednesday, Feb 15
    6:00 PM
    at SEC Championships finals
    Knoxville, Tenn.

    Thursday, Feb 16
    8:00 PM
    at Mississippi State
    Starkville, Miss.

    Thursday, Feb 16
    10:00 AM
    at SEC Championships prelims
    Knoxville, Tenn.

    Thursday, Feb 16
    6:00 PM
    at SEC Championships finals
    Knoxville, Tenn.

    Friday, Feb 17
    5:00 PM
    vs College of Charleston
    Athens, Ga.

    TV
    Friday, Feb 17
    3:00 PM
    vs Northern Kentucky
    Athens, Ga.

    Friday, Feb 17
    5:30 PM
    vs Louisiana-Monroe
    Athens, Ga.

    Friday, Feb 17
    10:00 AM
    at SEC Championships prelims
    Knoxville, Tenn.

    Friday, Feb 17
    6:00 PM
    at SEC Championships finals
    Knoxville, Tenn.

    Friday, Feb 17
    7:30 PM
    vs Mardi Gras Invitational LSU, Oklahoma, Mizzou
    St. Charles, Mo.

    Friday, Feb 17
    TBA
    vs TBD
    Charlottesville, Va.

    Saturday, Feb 18
    TBA
    vs Kentucky
    Athens, Ga.

    TV
    Saturday, Feb 18
    1:00 PM
    vs College of Charleston
    Athens, Ga.

    TV
    Saturday, Feb 18
    12:30 PM
    vs Dayton
    Athens, Ga.

    Saturday, Feb 18
    3:00 PM
    vs Louisiana-Monroe
    Athens, Ga.

    Saturday, Feb 18
    TBA
    vs TBD
    Charlottesville, Va.

    Sunday, Feb 19
    2:00 PM
    vs LSU
    Athens, Ga.

    Sunday, Feb 19
    1:00 PM
    vs College of Charleston
    Athens, Ga.

    Sunday, Feb 19
    All Day
    vs Puerto Rico Classic
    Rio Grande, Puerto Rico

    Sunday, Feb 19
    TBA
    vs TBD
    Charlottesville, Va.

    Monday, Feb 20
    All Day
    vs Puerto Rico Classic
    Rio Grande, Puerto Rico

    Tuesday, Feb 21
    4:00 PM
    at Mercer
    Macon, Ga.

    Tuesday, Feb 21
    All Day
    vs Puerto Rico Classic
    Rio Grande, Puerto Rico

    Wednesday, Feb 22
    2:00 PM
    vs Mercer
    Athens, Ga.

    Thursday, Feb 23
    7:00 PM
    at Alabama
    Tuscaloosa, Ala.
    Thursday, Feb 23
    7:00 PM
    vs Alabama
    Athens, Ga.

    Friday, Feb 24
    6:30 PM
    at Georgia Southern
    Statesboro, Ga.

    Friday, Feb 24
    3:00 PM
    vs Georgia Tech
    Athens, Ga.

    Friday, Feb 24
    8:00 PM
    at Oklahoma
    Norman, Okla.

    TV
    Friday, Feb 24
    All Day
    at SEC Indoor Championships
    Nashville, Tenn.

    Saturday, Feb 25
    3:00 PM
    at Georgia Southern
    Statesboro, Ga.

    Saturday, Feb 25
    10:00 AM
    vs Texas A&M
    Bishop, Ga.
    Saturday, Feb 25
    All Day
    at SEC Indoor Championships
    Nashville, Tenn.

    Sunday, Feb 26
    1:00 PM
    at Georgia Southern
    Statesboro, Ga.

    Sunday, Feb 26
    All Day
    vs Querenica Cabo Collegiate
    Los Cabos, Mexico

    Monday, Feb 27
    All Day
    vs Querenica Cabo Collegiate
    Los Cabos, Mexico

    Tuesday, Feb 28
    5:00 PM
    vs Kennesaw State
    Athens, Ga.

    TV
    Tuesday, Feb 28
    All Day
    vs Querenica Cabo Collegiate
    Los Cabos, Mexico

    Friday, Mar 3
    5:00 PM
    vs UAB
    Athens, Ga.

    TV
    Friday, Mar 3
    1:00 PM
    at Fresno State
    Fresno, Calif.

    Friday, Mar 3
    3:00 PM
    vs Kentucky
    Athens, Ga.

    Friday, Mar 3
    All Day
    vs Darius Rucker Intercollegiate
    Long Cove Club (Hilton Head, S.C).

    Saturday, Mar 4
    1:00 PM
    vs UAB
    Athens, Ga.

    TV
    Saturday, Mar 4
    All Day
    vs Darius Rucker Intercollegiate
    Long Cove Club (Hilton Head, S.C).

    Sunday, Mar 5
    2:00 PM
    vs Alabama
    Athens, Ga.
    Sunday, Mar 5
    All Day
    vs Darius Rucker Intercollegiate
    Long Cove Club (Hilton Head, S.C).

    Friday, Mar 10
    All Day
    at NCAA Indoor Championships
    College Station, Texas

    Saturday, Mar 11
    4:00 PM
    vs Utah
    Athens, Ga.
    Saturday, Mar 11
    All Day
    at NCAA Indoor Championships
    College Station, Texas

    Monday, Mar 13
    All Day
    vs Gifford Classic
    Brentwood Country Club (Los Angeles, Calif.)

    Monday, Mar 13
    All Day
    vs Southern Intercollegiate
    Athens, Ga.

    Tuesday, Mar 14
    All Day
    vs Gifford Classic
    Brentwood Country Club (Los Angeles, Calif.)

    Friday, Mar 17
    All Day
    at Yellow Jacket Invitational
    Atlanta, Ga.

    Saturday, Mar 18
    2:00 PM
    vs SEC Championships - Session I
    Jacksonville, Fla.

    TV
    Saturday, Mar 18
    6:00 PM
    vs SEC Championships - Session II
    Jacksonville, Fla.

    TV
    Sunday, Mar 19
    All Day
    vs Linger Longer Invitational
    Greensboro, Ga.

    Monday, Mar 20
    All Day
    vs Linger Longer Invitational
    Greensboro, Ga.

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